Dear readers, students, interns, mommy bloggers – No matter what your niche, if you want to be successful, you need to answer these six questions for every blog-article: who what when where why and how. By doing so, you’ll not only engage your readers but also ensure that your content is relevant and useful.

5 ws 

What are the 5 ws (and 1 h) ?

  • Who
  • What
  • When
  • Where
  • Why
  • How

Starting with WHO

It doesn’t matter how great your content is if no one is ever going to see it. So when you’re planning out your next article, take some time to think about who your target audience is and what they want to read about. Once you know that, crafting a well-written and engaging article will be much easier – and more enjoyable!



Examples of the WHO in your article can include:

      • Who is involved with this topic?
    • Who is affected by it?
    • Who will benefit from this writing?
    • Who will be harmed if they read it?



When you’re sitting down to write your next blog post, take a moment to think about what exactly it is you’re hoping to achieve. What do you want your readership to take away from this article? Is it to inform your readership of something new? To entertain them with a funny story or two? Or perhaps to persuade them of your point of view on a certain issue?

Once you know that, the rest will fall into place and before long, you’ll have another great post published for all the world (or at least the internet) see!

  • what?What will you narrow your topic down to?
  • What other parts must you involve in the topic?
  • What makes it similar or different?
  • What impact or change will come from this writing?



Are you writing about a BREAKING NEWS story or is this something like a non time-sensitive report or analysis?

Simply put: pay attention to the timeliness of your topics and adjust accordingly. If you’re covering something that’s happening right now, make sure to get your post up as soon as possible so people can see it. But if you’re writing about something that isn’t time-sensitive, don’t worry too much about when you publish – just focus on creating quality content and getting exposure for your blog through social media and other channels.

When its time to groove

Answer these questions:

  • How does the “when” impact the topic?
  • When will it, does it, did it ever take place



  • Where did this topic or event take place? Does it matter? How does it impact the story?
  • Where are you going to publish your article? Location matters  – did you know that?

A recent study has shown that the location of a blog article can have a significant impact on its overall reach and engagement. The research, conducted by BuzzSumo, analyzed the top 100 most popular articles from each of the 50 states in the US. They found that articles from California, New York, and Texas were significantly more likely to be shared than those from other states.

So what does this mean for bloggers? If you want your article to have maximum reach and engagement, it’s worth considering where it’s being published. For example, if you’re writing about a topic that would be of interest to Californians, consider submitting your article to a California-based blog or website. Similarly, if you’re targeting readers in New York or Texas, look for opportunities to publish your piece on blogs or websites based in those states.


  • Why is this topic a matter of importance?

why writeAs a blog writer, it is important to know what your why is. Why are you writing this article? What do you hope to achieve with it? Without a clear purpose, your article will likely fall flat and fail to engage your readers.

Your why gives your writing direction and purpose. It helps you stay focused on what is most important to communicate in your article. And ultimately, it is what will inspire your readers and keep them coming back for more.



Answer how those involved are affected by writing on this topic, product, or service.

How to writeThere are a few different types of blog articles.

  • Personal blog – written by an individual about their own life experiences
  • Professional blog – written by an expert on a particular topic
  • Corporate blog – written by a company or organization to promote their products or services

Each of these types of blogs has different affects on those involved in the article. For example, personal blogs typically have a positive effect on the writer as it allows them to share their story with others and connect with like-minded individuals. Professional blogs can have both positive and negative effects depending on the topic being discussed; if it’s something controversial then there may be backlash from readers but if it’s informative then experts can gain more credibility.

Lastly, corporate blogs usually have a positive effect as they help promote whatever product or service is being advertised and drive traffic to the company’s website; however, some people may feel that they are being bombarded with marketing material and tune out such messages altogether.


Keep Reading for the bonus guide

With Great Blogging Comes Great Responsibility


“What if” or alternative paths can be a great way to add depth and intrigue to your blog articles. Here are three reasons why you should consider adding them to your repertoire:

  1. They can help you explore different aspects of your topic.– Use strong verbs. Strong verbs create vivid images and help the reader visualize what is happening in the story. For example, instead of saying “I walked to the store,” you could say “I strutted to the store” or “I stomped to the store.” This small change can make a big difference in how engaging your article is for readers.– Include sensory details. In addition to using strong verbs, adding sensory details will also help engage readers with your content . When writing , be sure t o include as many senses as possible so that readers can fully experience what you are describing . For instance , if you are writing about cooking a meal , describe not only how it looks but also how it smells and tastes . These added details will give life t o yo ur writing and leave readers feeling satisfied .

2) They can provide a fresh perspective on familiar topics.
3) They can add an element of fun and excitement to the reading experience.


Who did we write this for?

Persons who wish to write good Quality Content that will be considered seriously (as a professional blogger) and everyone else who likes to think critically and write new, interesting and persuasive articles to share with the world.

What is it about?

Its all about answering questions and being relevant

When was it written?

Just today after I spoke to a group of want-to-be bloggers that are just getting into it all.

Where did this take place?

It all takes place in a far away place full of fairies and ogres and princesses.. uh never mind.


Because we like you silly!

How does this even matter to anyone?

There are a lot of resources on the internet and a lot of them require money to learn anything. This is free and we mean it to stay that way for anyone and everyone who wants to be a good blog writer some day.

What if this article was never written?

Then you would still be searching through a mountain of online search results and hoping that you come across something that is remotely useful as a guide to your future greatness. We are happy that you landed here first 🙂


You only get one chance to make a great first impression! Make it your best.

Shortcut Solutions – Mike H